Mediaware Infotech Releases Software for Corporate Advertisers

Released on: December 16, 2007, 11:26 pm

Press Release Author: Prasanth/Meidacompr

Industry: Software

Press Release Summary: Mediaware Infotech, one of the leading software company has
released AMW - their software module which takes care of all the needs of a MarcCom
Dept of any corporate brand marketer from budgets to bill-passing with a lot of
automation along the way ,along with online M.I.S.





Press Release Body: Bangalore, December 17th: Mediaware Infotech, one of the leading
software company has released AMW - their software module which takes care of all
the needs of a MarcCom Dept of any corporate brand marketer from budgets to
bill-passing with a lot of automation along the way ,along with online M.I.S.



\"AMW starts with micro-budgeting for advertising, media & promotions. Accepts media
plans & estimates data directly from advertising & media agencies. Allows MarCom
Managers to approve estimates online - subject to availability of budgets! And
accepts \"as executed\" media schedules data. Executes a quick \"reconciliation check\"
between original & as-executed media schedules. And this is where it takes an
interesting turn.\" says Laxmikant Kulkarni, Manager, AMW Group.



In a standard \"keep-up-with-Jones\" syndrome, major brand marketers are forced to
routinely respond to challengers\' hike in ad spends - by hiking their own! So, it
should come as no surprise that corporate India\'s advertising, media & promotion
budgets have been raising at a rapid pace, especially during the past decade.



\"AMW accepts third party ad monitoring data. With the dual purpose of cross-checking
agency\'s as-executed schedule as well as expediting the bill passing process. It
reports mis-matches in a statistical format - % deviation by value & volume. For
example, if the mis-match is (say) less than 5% by value, a MarCom Manager may
decide to pass the entire bill with a noting for future reference. AMW also
generates the Purchase Voucher for the Accounts Dept. This can also be integrated
with the Accounting Module used by the corporate.\"



\"Today, advertising & promotion budgets sometime exceed PBT. So careful budgeting
and even more careful implementation is the need of today. Couple this with tight
payment terms enforced by industry bodies like IBF & INS, which calls for prompt
bill-passing - and you have a need for extreme automation.\"



Adds Deepak Chheda, Vice President, Mediaware Infotech \"By including
\"below-the-line\" activities, AMW automates & captures the entire data pertaining
advertising, media & promotions activities. Also available is a module to enter
brand sales data for the corresponding period. All this results in rich online
reporting for Brand Managers, Marketing Heads & CEOs.\"



About Mediaware

Mediaware Infotech is a 12 years old I.T. firm involved in solutions & consultancy
for media & advertising. They have ready & customizable software modules for almost
all players in the media & advertising chain. Mediaware also offers consultancy
services in setting up channels, data analysis, business strategy and technology
implementation. AMW is currently being implemented in Parle Products Ltd.








Web Site: http://www.mediacompr.com

Contact Details: Prasanth Chandran

Account Manager,

Mediacom PR

Comnet House, 2416,

2ND Main, HAL 3rd stage, BDA Layout,

Bangalore 560017

Tel: 080 25212389
Fax: 080 25212390.
Mobile: + 91- 9986723599

E-mail: prasanth@mediacompr.com
Website: http://www.mediacompr.com/

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